How VETUS cut publishing time for global SEO pages by 98%
A single page no longer takes 3 days, but 30 minutes.
A global SEO strategy
stuck on technology
For a global player like Vetus, an expert in maritime systems, a strong online presence in local markets is crucial. The strategy was clear: all key product and landing pages had to be perfectly localized in 13 languages to achieve maximum SEO impact. The ambition was there and the marketing team was ready, but growth stalled.
The cause was deep in the architecture of the WordPress website. Every page was built from dozens of separate blocks (Gutenberg and Advanced Custom Fields). This made translating a single page into 12 additional languages an extremely time-consuming and error-prone process taking 2 to 3 working days. The content was there. The demand was there, in 13 languages. Only the bridge between them was missing - translating and localizing simply took too much time.
What standard tools couldn't do, and how AI solved it
The team had already tried the obvious routes, without success.
Plugins gave poor quality
Standard translation plugins such as WPML translate piece by piece and miss the context of the full page. The result: mediocre, inaccurate translations that lose SEO value, require manual corrections and weaken the brand story in every new language.
Generic AI only made it worse
Copying page code into an LLM like ChatGPT seems quick, but it consistently breaks the strict WordPress structure of ACF fields, shortcodes and custom blocks. The result: broken layouts, lost components and pages that have to be rebuilt by hand.
Solving the problem at its core
We developed 'Transletus': a custom AI-powered web application that quickly and flawlessly translates complex WordPress pages while preserving the code structure. The software separates content from code, lets the best LLMs handle the translation, and inserts the translated content perfectly back into the original structure.
Code-aware translation
The tool recognizes and ignores ACF and Gutenberg code. Only the textual content is translated, guaranteeing 100% integrity of the page structure.
Multi-LLM comparison
The team selects and compares output from the latest AI models (Gemini, GPT-5, etc.) to guarantee the best quality per language.
Custom briefings & glossaries
Fixed translations for Vetus terminology ("bow thruster" = "boegschroef") ensure absolute brand consistency in every market.
Full control
User management, version control and direct export functions give the marketing team complete control back, so they can publish whenever they want.
A look under the hood
A look at the three core steps: text selection, settings and AI comparison.
Speed, scalability
and full control
- A 2-3 day process is reduced to less than 30 minutes.
- The team rolls out multiple pages across 13 languages in a single afternoon, finally putting the SEO strategy into practice.
- Marketers are no longer dependent on a cumbersome, technical process and publish whenever they want.
"Leads to Scale didn't think in limitations, but in solutions. Where we got stuck on technology, they built the breakthrough that made our global content strategy not just possible, but scalable."
Curious how your marketing and sales process could become smarter and faster?
At Leads to Scale we look at marketing and sales differently. We see it as one connected process that you can measurably accelerate with the right strategy, smart tooling and targeted AI applications. In a no-obligation conversation we'll explore together where the biggest gains lie for your organization.
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